🚀 Event Overview
In a spectacular fusion of fashion and technology, the Ten11 New Flagship Opening Event at AEON Mall Phnom Penh lit up Cambodia’s retail landscape. Ten11 Cambodia, in partnership with immersive technology studio Mekongverse, didn’t just open a store—they launched a whole new experience.
At the heart of this high-profile event was Mekongverse’s AR Mirror for Events, an interactive photobooth that turned casual foot traffic into viral content creators. The concept was simple but powerful: combine real-time AR effects with instant social sharing, and let guests do the marketing.
The VIP event turned into a showcase of innovation, delivering unforgettable brand engagement and organic reach like never before.
🔍 The Challenge
The launch of Ten11’s flagship store at AEON Mall Phnom Penh came with big expectations. As a brand known for style and streetwear flair, Ten11 wanted more than just a crowd—they wanted buzz, engagement, and brand storytelling.
They needed a moment that:
- Captured attention instantly
- Offered high entertainment value
- Encouraged shareable, user-generated content
- Reflected Ten11’s edgy and creative identity
With key influencers and VIPs attending, the bar was high. The solution had to impress—and convert attention into amplification.
💡 The AR Mirror Solution
To deliver the experience Ten11 envisioned, Mekongverse deployed its AR Mirror, a smart, scalable solution designed for brand activations and experiential marketing.
✅ Ten11 New Flagship Opening Event at AEON Mall Phnom Penh
The AR Mirror became a focal point of the launch. Branded effects were tailored specifically for Ten11’s identity, including themed overlays and visual filters that matched the store’s bold aesthetic
Features included:
- Face-tracking AR effects aligned with Ten11 branding
- Photo capture with instant sharing via QR code
- No app downloads or logins needed
- Quick setup with existing store displays and webcams
- High user throughput, perfect for bustling retail events
What’s even better?
This setup required no extra hardware — just Ten11’s existing screen and webcam. It’s not just immersive — it’s cost-effective, scalable, and fast to deploy.
💥 The Impact
At the Ten11 AEON Mall Phnom Penh flagship launch, the AR Mirror experience ignited the crowd. Lines formed. Phones came out. Influencers went live.
Real Results from the Use Case:
- Dozens of social media posts within hours
- High engagement on Ten11’s official channels
- Guests spending more time in-store due to the interactive AR booth
- Stronger emotional connection to the brand experience
- Elevated perception of Ten11 as an innovative lifestyle label
What was initially a launch event became a mini digital campaign driven entirely by attendees.
📈 Why It Worked
The AR Mirror succeeded not just because it was cool, but because it was:
- 📸 Sharable by Design – Guests became content creators
- 💬 Emotionally Captivating – Playful AR effects brought smiles
- ⚙️ Easy to Deploy – No tech headaches, just seamless fun
- 🎨 Fully Branded – Everything was tailored to Ten11’s unique vibe
Use Case Summary:
The Ten11 flagship launch at AEON Mall Phnom Penh exemplifies how AR Mirrors can turn ordinary store openings into viral event experiences.
🧠 About Mekongverse
Mekongverse is a Cambodia-based AR/VR studio pushing the boundaries of what experiential tech can do for events, retail, and marketing. Specializing in AR Mirror, they bring immersive ideas to life across industries.
They’ve partnered with:
- Samsung
- Foodpanda
- Prudential Cambodia
- Tiktok Cambodia
- Ten11 Cambodia
From corporate galas to flagship fashion store openings, Mekongverse tailors each AR solution to the event’s vision, brand story, and audience.
📸 Ready to Elevate Your Next In-store Event?
Are you planning your next grand opening, product launch, or VIP experience? Mekongverse’s AR Mirror for Events can help you create:
- Social-worthy brand moments
- Personalized guest interactions
- High-ROI content generation
- 👉 Get the full proposal here: AR Mirror for Fashion Store Proposal
Let’s make your next event unforgettable—just like Ten11’s Flagship Opening at AEON Mall Phnom Penh.
FAQs
What made the Ten11 AEON Mall Phnom Penh event so successful?
The integration of the AR Mirror created an interactive, shareable experience that delighted guests and amplified the event’s reach organically.
Can the AR Mirror be used in other retail store openings?
Yes! It’s ideal for retail activations, product launches, and brand events of all sizes.
Does the setup require a lot of tech know-how?
Not at all. It’s plug-and-play and works with standard displays and webcams—perfect for event agencies and retail brands.
How fast can photos be shared?
Instantly! After taking a photo, guests receive a QR code to download and share their image in seconds.
Is the AR experience customizable for each brand?
Absolutely. Mekongverse creates custom-branded AR effects aligned with your campaign goals and brand identity.
What makes this AR Mirror different from standard photo booths?
Unlike traditional setups, the AR Mirror offers immersive, branded effects in real-time without any need for props or backdrops.
