In 2024, Prudential Cambodia took a bold step in brand activation by partnering with Mekongverse to deploy an immersive AR Mirror Game & Photobooth experience across a series of roadshow events. The result? Greater crowd interaction, valuable data capture, and a modernized brand presence in a competitive market.
This case study explores how Prudential Cambodia turned a traditional roadshow into a dynamic engagement platform using the AR Mirror, and how they built on initial success to deepen audience connection and gather insights.
🎯 Objective
Prudential Cambodia’s activation was designed to meet multiple strategic goals:
- Stand out amid crowded public spaces and grab attention immediately.
- Encourage visitors to actively engage with the brand, rather than passively walk by.
- Collect meaningful attendee data to support future marketing and lead‑generation efforts.
- Generate user‑generated content (UGC) and social sharing to extend reach beyond the physical event.
- Reinforce Prudential’s brand identity as forward‑thinking, customer‑centric, and tech‑savvy.
These aims provided the framework for a memorable, measurable activation.
🧩 The AR Mirror Activation
Mekongverse introduced its AR Mirror for Events and Activations to Prudential’s roadshow, incorporating interactive games, photobooth moments, and data capture. The key experience components:
- Body Tracking AR Game: Participants controlled on‑screen virtual elements via gestures and body movements. This gamified interaction helped draw attendees in and kept them engaged longer.
- AR Photobooth: Visitors could step into branded overlays, take AR‑enhanced selfies, and instantly receive a downloadable version via QR code or link. This encouraged immediate social sharing.
- Lead‑Generation Integration: Before receiving their downloadable photo or game result, participants were asked to complete a simple form with contact details and preferences — giving Prudential valuable data for future campaigns.
Positioned strategically on the event floor, the AR Mirror booth served as a magnet for foot traffic — fun enough to stop passerby, informative enough to convert attention into leads.
🧠 Why It Worked
Several factors drove the success of this activation:
- High Entertainment Value: The interactive game made brand interaction feel playful rather than promotional, resulting in longer dwell time and positive sentiment.
- Ease of Participation: No complicated downloads or long waits — attendees simply stepped up, played, and engaged.
- Instant Shareability: Handing out photos that were ready to share encouraged social posts, increasing Prudential’s visibility via attendee networks.
- Data‑Driven Outcome: By collecting attendee information in exchange for the experience, Prudential turned fun moments into strategic asset building.
- Brand Reinforcement: The use of innovative tech aligned with Prudential’s brand messaging about being modern, client‑focused, and forward‑looking.
In short: the activation turned passive attendance into active engagement, and that translated into measurable results.
🔧 Technical Setup
Mekongverse provided a streamlined, efficient setup suited to roadshow logistics:
| Component | Details |
|---|---|
| Hardware | Standard HD webcam, display TV, PC |
| Software | Web‑based AR Mirror engine customized for Prudential |
| Features | Body tracking AR Game, AR overlays Photobooth, QR code photo delivery |
| Customization | Prudential‑branded visuals, event‑specific cues |
Minimal hardware, maximum effect — the team ensured that setup didn’t become a bottleneck and that each activation flowed seamlessly.
📈 Results at a Glance
Following the roadshow, the outcomes delivered across key metrics were impressive:
- Noticeably higher engagement — more attendees participated in the AR game than traditional booth activities.
- Marked increase in user‑generated content, with many participants posting their AR photos and tagging Prudential.
- Successful data capture of attendee preferences and contact details, feeding Prudential’s future campaigns.
- Enhanced brand recall — attendees reported remembering the experience and the Prudential brand post‑event.
Overall, the AR Mirror activation delivered a blend of fun, conversion, and brand building in approximately the same footprint as a standard event booth.
📷 Visual Highlight
Envision this: an excited guest leans forward, gestures in mid‑air to grab virtual icons on a large screen, while bystanders cheer. Moments later, she receives a QR code to download her branded photo — instantly sharing it on social media. In that moment, Prudential isn’t just a brand on a booth — it’s a memory, a statement, a shareable story.
💬 About Mekongverse
Mekongverse is a regional leader in immersive AR/VR activations, operating in Cambodia, Myanmar and southeast Asia. We specialize in creating AR Mirror experiences for events, retail, and brand activations. Their portfolio includes global brands like Samsung, Foodpanda, Lux, and now Prudential Cambodia — all leveraging Mekongverse’s plug‑and‑play solutions to transform physical encounters into digital narratives.
📌 Conclusion
The Prudential Cambodia AR Mirror activation marks a standout example of how interactive technology can transform brand activations from “seen” to “experienced.” By focusing on fun, personalized engagement and strategic outcomes, Prudential generated meaningful data, amplified its brand footprint, and created memorable moments.
If you’re planning your next roadshow or activation and want to engage rather than just appear, this is the blueprint.
👉 Explore how AR Mirror can elevate your Financial Brand’s Activation: AR Mirror for Financial Brand’s Activation Proposal
FAQs
What did the AR Mirror activation include for Prudential Cambodia?
It included gesture‑based AR games, an AR photobooth, and lead‑generation integration with form submissions.
Was the experience app‑based?
No. Everything was kiosk‑based: attendees walked up, engaged with the AR Mirror directly.
What data was collected from participants?
Basic contact details, preferences and campaign data gathered via a form submission integrated in the AR experience.
Can this type of activation be scaled?
Yes. The system is modular, branded, and easily deployable across multiple locations or events.
How long did each attendee interaction take?
Typically 1‑2 minutes — quick to play, but impactful in memory and shareability.
What is the main benefit of using an AR Mirror for events?
It converts passive attendance into active participation, real‑time content generation, and meaningful data capture — all while reinforcing brand identity.
