Opening a new store is always a critical moment for any brand — and for TEN11, a rising name in Cambodia’s fashion scene, the stakes were even higher. With a new retail space at Aeon Mall Phnom Penh, TEN11 sought more than just sales: they wanted foot traffic, engagement, and digital buzz.
To meet these goals, they turned to Mekongverse for a bold solution: an AR Mirror Game that would attract, engage, and reward shoppers. The result? A surge in store visits, delighted customers, and a viral-worthy brand moment that delivered both excitement and ROI.
🎯 Objective
The strategic intent behind the activation was crystal clear:
- Drive foot traffic into the brand-new TEN11 store
- Offer an interactive, tech-forward experience aligned with TEN11’s youthful aesthetic
- Encourage spending through gamified purchase incentives
- Amplify online visibility with shareable digital content
In a crowded retail environment, simply opening your doors isn’t enough. You have to give people a reason to walk in — and that’s where the AR Mirror Game came into play.
🧩 The AR Mirror Game Activation
At the heart of the campaign was the AR Mirror Game, powered by Mekongverse’s immersive tech. Unlike traditional retail games or promos, this experience was immersive, touchless, and delightful.
Here’s how it worked:
- Customers who spent at least $35 were invited to participate
- Standing in front of a store display with a webcam, they were transported into a virtual branded game environment
- Using body gestures, players interacted with floating digital objects — from trendy accessories to TEN11 icons
- Winners received a limited-edition branded tote bag, exclusively available during the event
This wasn’t just a game — it was an incentive to visit, to shop, and to play.
🧠 Why It Worked
The campaign was carefully crafted to transform foot traffic into a multi-layered engagement funnel:
- Boosted Foot Traffic – Shoppers entered just to try the game, then stayed to browse and buy
- Extended Dwell Time – Players and spectators lingered, increasing the chance of impulse purchases
- Social Sharing – AR gameplay scenes were ideal for short-form video, encouraging TikTok and Instagram posts
- Memorable Experience – The interactivity added emotional value to an otherwise routine shopping trip
The AR Mirror Game became the gateway, turning footfall into fun — and purchases into participation.
🔧 Technical Setup
Simplicity was key. Mekongverse provided a no-hassle deployment that TEN11’s in-store team could manage with ease:
| Component | Details |
|---|---|
| Hardware | Full HD webcam, store display, PC |
| Software | Mekongverse’s AR Mirror game engine |
| Custom Branding | Visual assets tailored to TEN11’s look and feel |
| Custom AR Game Development Time | < 1 Week |
No sensors. No app downloads. No heavy tech lift. Just intuitive interactivity and branded magic.
📈 Results at a Glance
The data tells the story of a successful campaign:
- Significant increase in foot traffic over the opening weekend
- Dozens of tote bags redeemed, translating to verified purchases
- Hundreds of game interactions, attracting attention from passersby
- Multiple customer-generated videos posted on social media
- Higher-than-average dwell time per visitor during activation days
Most importantly, TEN11’s store opening transformed into a brand-building experience with lasting impressions.
💬 About Mekongverse
Mekongverse is a regional leader in AR/VR experiential solutions, with operations in Cambodia and beyond. Their AR Mirror for Events and Retail systems are tailored for real-time engagement, scalability, and brand impact.
Brands that have leveraged Mekongverse tech include:
- Samsung
- Foodpanda
- Prudential
- Tiktok Cambodia
- TEN11 Cambodia
With quick deployment, modular design, and strong creative direction, Mekongverse helps retail go from physical to phygital.
📌 Conclusion
The AR Mirror Game activation at TEN11’s new Aeon Mall Phnom Penh store stands as a powerful case study in experience-led retail strategy. By blending technology, interactivity, and real rewards, TEN11 turned their store launch into a community magnet — and positioned themselves as a leader in Cambodia’s digital retail evolution.
Looking to boost your foot traffic and engagement in-store?
👉 Get started with Mekongverse’s AR Mirror Game: https://mekongverse.co/ar-mirror-for-retail/
