When great food meets great tech, magic happens — and that’s exactly what unfolded at the MoMo Kitchen Restaurant Opening Activation, where AR Mirror gaming brought flavor, fun, and footfall to the new eatery.
To mark the launch of their latest location, MoMo Kitchen partnered with Mekongverse to deploy an interactive, gesture-based AR Mirror Game. The goal? To turn every visitor into a player and every player into a paying customer — all while creating an experience that was as engaging as the food was delicious.
🎯 Objective
MoMo Kitchen aimed to create more than a typical restaurant opening. They wanted an activation that could attract walk-ins, encourage participation, and drive sales — all while reinforcing the brand’s family-friendly, modern, and fun dining experience.
The specific goals were:
- Increase foot traffic to the new restaurant location
- Offer a unique and playful customer experience using interactive AR
- Reward engagement with discount incentives based on game performance
- Turn passersby into diners by combining entertainment and rewards
🧩 The AR Mirror Game Activation
Set up at the entrance of the restaurant, the AR Mirror Game invited guests of all ages to step up, move their bodies, and collect food-related items — all displayed in vibrant, real-time augmented reality.
Here’s how it worked:
- Players stood in front of the AR Mirror display
- Using gesture-based motion tracking, they moved left and right to catch falling food items (like dumplings, noodles, chili peppers, and vegetables)
- Each item earned points based on difficulty or rarity
- At the end of the game, a score appeared — and based on that score, players were awarded tiered discounts (e.g., 5%, 10%, or 20% off their bill)
- QR codes were issued on the spot to claim discounts during the visit
This “Play to Save” model was easy to understand, fast to play, and rewarding to all.
🧠 Why It Worked
The MoMo Kitchen AR Mirror Activation succeeded because it brought together interactivity, entertainment, and real value — right at the point of customer decision-making.
- Fun Engagement – Guests were entertained, making the restaurant feel exciting before they even sat down
- Low Barrier to Play – No apps, no sign-ups — just step up and move
- Gamified Incentives – Everyone left with a reward, increasing the chance of a meal purchase
- Footfall Magnet – Crowds formed around the game, drawing attention and creating a festive buzz
- Social Media Moments – The AR gameplay moments were often recorded and shared, turning customers into promoters
It wasn’t just a game — it was a fun, strategic funnel into the restaurant.
🔧 Technical Setup
Mekongverse delivered a turnkey AR Mirror solution that worked perfectly in a high-traffic, real-world restaurant environment.
| Component | Details |
|---|---|
| Hardware | HD webcam, display monitor, basic PC setup |
| Software | Mekongverse’s AR game engine customized for MoMo |
| Game Theme | Food-catching mechanic with MoMo-branded visuals |
| Rewards Logic | Tiered discount system integrated into gameplay |
| AR Game Development Lead Time | Under 1 week from install to go-live |
With minimal equipment and maximum engagement, it was as efficient as it was effective.
📈 Results at a Glance
The activation generated strong outcomes across all key metrics:
- Significant increase in foot traffic during the launch period
- Higher table conversion rates from foot traffic to seated customers
- Dozens of discount redemptions, driving higher order value
- Positive guest feedback on the interactive, family-friendly atmosphere
- Increased dwell time at the restaurant entrance area
- Organic social media reach through user-generated video posts
In short, MoMo Kitchen didn’t just open a restaurant — they launched an experience.
📷 Visual Highlight
Imagine a child and parent laughing as they lean left and right to catch floating dumplings, while a small crowd cheers them on. A staff member helps them redeem a 10% discount code, and within minutes, they’re seated, scanning the menu.
That joyful, gamified entry point turned a casual visit into a full-blown dining experience — and a memorable brand moment.
💬 About Mekongverse
Mekongverse is a leading AR/VR tech studio headquartered in Cambodia, helping brands turn physical spaces into digital playgrounds. Their AR Mirror solutions are built for real-time engagement and measurable results.
Brands who trust Mekongverse include:
- Samsung
- Heineken
- Lux
- Prudential
- Foodpanda
- TEN11
- And now, MoMo Kitchen
Whether it’s a restaurant opening or a retail pop-up, Mekongverse brings plug-and-play immersive solutions to elevate every experience.
📌 Conclusion
The MoMo Kitchen AR Mirror Activation is a perfect example of how restaurants can use gamification and AR to attract, engage, and convert visitors in real time. By offering fun before food — and savings through play — the brand set itself apart as not only delicious but also digitally forward and experience-led.
If you’re looking to spice up your next restaurant launch or promotional event, the recipe is clear: interactive tech, real rewards, and a touch of digital magic.
👉 Explore Mekongverse’s AR Mirror Activations for F&B Retail here: https://bit.ly/3FYaOgj
