In a bold blend of empowerment, interactivity, and technology, Lux Unilever transformed its on-ground International Women’s Day activation into an immersive AR Mirror Personality Quiz experience. This clever campaign merged meaningful career inspiration with fun, shareable augmented reality moments — turning every participant into the star of her own story.
This case study explores how Lux used AR Mirror technology not just to celebrate women, but to help them visualize their potential in a creative, personal, and highly engaging way.
🎯 Objective
Lux set out with a mission beyond product promotion. The goal was to celebrate the essence of modern womanhood while offering something deeply personalized and memorable.
Key objectives included:
- Drive engagement during International Women’s Day events
- Deliver an empowering brand message centered around career inspiration
- Encourage social sharing of positive, customized AR content
- Reinforce Lux as a champion of confidence and individuality among women
With on-ground brand activations planned, Lux turned to AR to ensure every interaction left a lasting impact.
🧩 The AR Mirror Personality Quiz Experience
At the core of this activation was the Lux AR Mirror Personality Quiz — a real-time, interactive experience where women could take a quick personality test using intuitive on-screen prompts. But this wasn’t just a quiz — it was a journey of transformation.
How it worked:
- Participants stood in front of the AR Mirror, where they were guided through a series of engaging personality-based questions.
- At the end of the quiz, the AR Mirror analyzed responses and recommended a career path (e.g., architect, scientist, artist, entrepreneur).
- The AR Mirror then instantly transformed into a themed AR Photobooth:
- Background changed to match the recommended career (e.g., an architect’s studio).
- Face filters and visual overlays added career-themed props and elements.
- Participants posed, captured the moment, and received a sharable image via QR code or mobile link.
Each participant walked away with a personalized digital keepsake — one that reflected her potential and resonated with Lux’s core message of self-belief.
🧠Why It Worked
The activation succeeded by seamlessly merging technology, inspiration, and personalization into a single interaction.
- Emotionally Resonant – The quiz spoke to women’s dreams and ambitions, creating deeper emotional engagement.
- Highly Personalized – Each experience was tailored, making the participant feel seen, understood, and celebrated.
- Social Sharing Engine – The final photo with career-themed AR effects became ideal content for Instagram, TikTok, and Facebook.
- On-Brand Messaging – Lux’s timeless commitment to inner beauty and confidence was amplified through interactive storytelling.
More than just content — it was career inspiration in real time, brought to life through the lens of AR.
🔧 Technical Setup
Mekongverse, the AR/VR experience partner behind the tech, made the Lux activation as seamless as it was striking.
| Component | Details |
|---|---|
| Hardware | Display monitor, HD webcam, simple PC setup for multiple activations |
| Software | Custom Lux-branded AR Mirror app with quiz engine |
| AR Features | Live background + foreground changes, face filters |
| Custom Themes | Architect, Scientist, Artist, Tech Leader, Entrepreneur |
Each environment was styled with brand-consistent visual polish, offering a beautiful and empowering visual journey.
📈 Results at a Glance
The Lux AR Mirror Personality Quiz quickly became the highlight of the event, drawing participants, sparking conversations, and spreading inspiration.
- Hundreds of quiz interactions completed across multiple venues
- Dozens of themed photo moments shared organically on social media
- Increased dwell time and booth traffic compared to traditional sampling setups
- Positive feedback from attendees on the empowering concept
- Elevated brand sentiment with emotional, tech-driven storytelling
Most importantly, Lux turned a moment of celebration into a movement of motivation — all powered by smart AR execution.
📷 Visual Highlight
Picture a woman stepping in front of the mirror, answering a few playful but thoughtful questions, and then suddenly seeing herself transformed — standing in a chic architect’s office, wearing virtual glasses and holding digital blueprints, smiling into the camera. That moment, captured and shared, becomes more than a photo — it becomes a statement.
This type of activation turns brand participation into personal affirmation — a powerful combination for any women-focused campaign.
💬 About Mekongverse
Mekongverse is a regional leader in immersive AR/VR solutions, operating across Cambodia and Mekong Region. Their mission is to elevate physical experiences through intelligent digital layers.
We specialize in:
- AR Mirror activations
- Event-based gamification and quizzes
- Retail engagement technologies
- Custom brand storytelling via immersive experiences
Their past work spans industry giants like:
- Samsung
- Prudential
- Foodpanda
- TEN11
- Aleph Cambodia
By transforming traditional event booths into interactive storytelling platforms, Mekongverse helps brands connect more meaningfully with modern audiences.
📌 Conclusion
The Lux AR Mirror Personality Quiz Activation proves that tech can empower — not just entertain. With a blend of visual magic and meaningful messaging, Lux reminded every woman that confidence, creativity, and career dreams can (and should) be celebrated.
From guiding self-reflection to generating social-ready visuals, this campaign delivered on every level: emotionally, interactively, and inspirationally.
If you’re planning your next brand activation and want to go beyond giveaways and posters, this is your cue to make it personal, playful, and powerful.
👉 Explore Mekongverse’s AR Mirror Solutions: AR Mirror for Events Proposal
FAQs
What is the Lux AR Mirror Personality Quiz?
It’s an interactive AR experience that lets users answer questions to receive a career recommendation, followed by a themed AR photo moment they can share.
How is the experience personalized?
Each user receives a career result based on quiz answers. The AR Mirror then tailors the background, foreground, and filters to reflect that role.
Do users need to install anything on their phone?
No. Participants receive a shareable link or QR code directly on-site — no apps or downloads needed.
Is this suitable for other brands or holidays?
Absolutely. The AR quiz and photobooth model can be adapted for different themes — from Valentine’s Day to product launches or CSR campaigns.
How long does each interaction take?
Roughly 2–3 minutes per participant — ideal for on-ground events with steady foot traffic.
Does this generate social media content?
Yes! The final AR photo is perfect for social sharing, helping increase organic brand reach.
