1. Information We Collect

A. Information You Provide

We may collect information you choose to share with us, such as:

• Account Information: Your name, email address, and other contact details when you create an account or contact us.
• Customer Feedback: Any messages or feedback you provide to us, including customer service inquiries and support requests.

B. Information We Collect Automatically

Our AR features, powered by Snap Camera Kit, may collect certain information automatically:

• Device and Usage Data: This includes details about your device (such as model and operating system) and how you interact with our platform, including use of the Virtual Try-On feature.
• Camera Data: With your permission, we may access your device’s camera to enable the AR experience for product try-ons, allowing you to see products on yourself virtually.

2. How We Use Your Information

We use your information to improve your experience on Mekong Lifestyle:

• Service Provision: To deliver personalized AR features, such as Virtual Try-On, allowing you to preview products.
• Customer Support and Communication: To respond to your inquiries, update you on features, and provide support as needed.
• Security and Compliance: To ensure our services remain secure and comply with applicable laws and policies.

3. Sharing Your Information

We respect your privacy and limit the sharing of your information to trusted parties:

• Service Providers: We may share your information with Snap Inc. for AR functionality and with other trusted third parties that assist us in operating the platform.
• Legal Requirements: We may disclose information as required by law or to protect the rights and safety of our users and services.

4. How Long We Keep Your Information

We retain your information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

5. Your Privacy Choices

You have control over your data and the permissions you grant:

• Account Management: You may update or delete your account information by contacting us or accessing your account settings.
• Permissions for AR Features: You can adjust your device settings to manage access to your camera and AR features.

6. Security

We use industry-standard security measures to protect your information from unauthorized access, use, or disclosure. However, no online service is completely secure, and we cannot guarantee absolute security.

7. Children’s Privacy

Mekong Lifestyle is not directed to children under 13, and we do not knowingly collect personal information from children under this age. If we learn we have collected such information, we will promptly delete it.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons. When we make updates, we will post the revised policy with an updated effective date.